Target Market for Points.com- One card Research Paper

Target Market for Points.com- One card - Research Paper Example The above represent loyalty programs that grant purchasers additional value. Evidently, point credit assists customer to obtain addition value from the organizations (Marketing donut, 2011). Understanding the market and consumer prospects of Point.com will require an initial analysis of what the organization entails. Point.Com fundamentally seeks to consolidate mileage allowance of its clientele. Therefore, an individual seeking to benefit from the service of this organization requires to launch an account with the organization. Evidently, the organization target individuals that receive mileage rewards. Consequently, this organization endeavour to consolidate the different mileage that their clientele receive. Additionally, the entity target individual with inability to track their rewards. Therefore, Point.com manages its clientele’s rewards. Additionally, ensuring that the clientele accomplish elite status consequently, earning better rewards. Point.com also converts rewar ds to point and finally to monetary value, which the customer can cash. Notably, Point.coms’ clientele pay certain charges for the management of their accounts with the organization and conversion of the rewards and mileage (Uncles & Dowling, 1997). Point.com has a specific target market, which is constituted by the clientele of airlines and hotels. It is exigent to estimate the target market since it encompasses clientele of the service industry firms. However, accomplishment of Point.com’s objective to dominate the market depends on its capacity to manage the clientele’s rewards. Ultimately, the firm has the compulsory resources to dominate the loyalty management sector since it is not capital intensive. Acquiring a substantial market proportion will require considerable time duration since the industry is expanding gradually. Additionally, the entity does not possess a robust marketing program. The above smart analysis reveals that Point.com