Fitness Movement in the USA Assignment Example | Topics and Well Written Essays - 250 words

Fitness Movement in the USA - Assignment ExampleSeveral fitness businesses ranging from small storefronts to multipurpose clubs, women-only bastions to muscle gyms dotted the sporty landscape. Stand-alone clubs donated the industry until the twentieth century when the industry was transformed by the large centrally owned chains. According to Costa & Guthrie (1994), the last decade of the twentieth century was depicted by the formation of Chandlerian core, a contrast to the peripheral industry. The fitness movement thrived successfully in an environment that gifted collective individuation an environment where the labor of public exercise initiated individual virtue. The shifting gender relations and the interest of women and men in molding a fit verbalise but healthy body were the founding issues of the movement (Costa & Guthrie, 1994).In conclusion, the fitness movement focused on health and individuals responses to building self-esteem. The movement serves a collateral and vita l need while focussing on profits from people and depend on insecurities and the desire to have a glimpse at commercially constructed images of aesthetic value. The images of beauty taking the form of fitness in hyper-competitive, zero-sum, winner-take-all environment with an evanescent mirage security lead to deteriorating human happiness.